Alliance Data upgraded to Outperform from Market Perform at Wells Fargo Wells Fargo upgraded Alliance Data Systems citing valuation and above average earnings growth visibility. The firm raised its price target range for shares to $175-$180 from $123-$125.
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Alliance Data should be bought at current levels, says Pacific Crest After Alliance Data reported stronger than expected results, Pacific Crest believes that the company's guidance is conservative, while its fundamentals remain strong. The firm is upbeat on the company's new BrandLoyalty and Harmony email products. It keeps a $305 price target and Outperform rating on the shares.