Alberto-Culver to ramp up advertising and promotional spending in FY10
Despite seeing a challenging first half, Alberto-Culver (ACV) intends to accelerate both its advertising and promotional spending in FY10. The company will focus on Treesemme and St. Ives as they see these two brands contributing to strong sales growth. The international segment provided strong revenue growth in the past year and Alberto expects that trend to continue in FY10. These comments were made on Alberto-Culver's Q1 earnings conference call. :theflyonthewall.com