Alberto-Culver believes it will be a slow recovery
The company expects it to be a slow recovery with consumers remaining cautious in their spending habits, especially as it relates to more premium items. The competitive environment is also likely to be heightened with promotion continuing to play a larger role than before. These comments were made from the Q4 earnings conference call. :theflyonthewall.com
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Alberto-Culver to ramp up advertising and promotional spending in FY10
Despite seeing a challenging first half, Alberto-Culver (ACV) intends to accelerate both its advertising and promotional spending in FY10. The company will focus on Treesemme and St. Ives as they see these two brands contributing to strong sales growth. The international segment provided strong revenue growth in the past year and Alberto expects that trend to continue in FY10. These comments were made on Alberto-Culver's Q1 earnings conference call. :theflyonthewall.com
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