Piper's Munster sees new Apple TV having limited sales impact Piper Jaffray analyst Gene Munster points out that Buzzfeed last week reported Apple will hold a special event on September 9 to announce the iPhone 6S and possibly a new Apple TV box. The timing of the new TV box are in-line with expectations while the streaming content offering "still appears a wildcard," Munster tells investors in a research note. The new Apple TV device should improve Apple's position in the living room, but given the likely price point of below $99, it will likely have limited impact on revenue, Munster argues. The analyst keeps an Overweight rating on the iPhone maker with a $172 price target. Apple closed yesterday up $1.75 to $115.24.